Type of Publication: Article in Collected Edition

Organizing For Digital Business Model Innovation In Incumbent Firms: Which Digital Innovation Management Configurations Enable Or Constrain Digital Business Model Innovation?

Author(s):

Hoffmann, David; Ahlemann, Frederik; Ziolkowski, Rafael; Karger, Erik; Lyytinen, Kalle; Reining, Stefan

Title of Anthology:

ECIS 2026 Proceedings

Publisher:

Association for Information Systems (AIS)

Location(s):

Milan, Italy

Publication Date:

2026

Citation:

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Abstract

Firms facing hyper-competitive digital environments need the ability to innovate in their business models. Yet, many struggle due to misaligned organizational arrangements that produce strategic inertia. Building on organizational information processing theory, we investigate which digital inno-vation management configurations shape digitally enabled business model innovation under varying contextual conditions. Using survey data from 251 firms and fsQCA, we identify multiple equifinal configurations associated with both effective and ineffective digital business model innovation. Our results reveal that configurations can complement, substitute for, or trade off with one another de-pending on firms’ strategic posture and the level of environmental turbulence. Overall, the study ad-vances a configurational perspective on organizing for digital business model innovation by identify-ing empirically grounded archetypes of digital innovation management configurations that enable or constrain innovation outcomes.